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Add an annotation to GA automatically when a MailChimp campaign is sent

It only takes 5 minutes to automate this annotation, and NO coding skills are required.
Mailchimp annotation on Google analytics

Here is how to do it:



1. Login to your GAannotation account here



2. Create your Zapier account here, you can start FREE



3. Create a new Zap, click on "MAKE A ZAP" button

Make Mailchimp ZAP

4. Type "Mailchimp" to find the app trigger and select it

Mailchimp Zapier

5. For Trigger Event, select "New Campaign"

New Mailchimp Campaign

6. Connect your Mailchimp account and test that everything works fine

7. Choose your Audience List and your Status

They are optional but very important.

Specify a "Audience List" if you only want the action to be triggered when new campaigns are launched to a specific MailChimp list. If you want to track campaigns to all lists, leave it blank.

The "Status" field is especially important. It's an optional field also, but you need to change it to "Sent". If not, you will also get annotations in your GA when campaigns are created, not when they are sent.

Set up Mailchimp trigger

8. Time to test the trigger

 Mailchimp Test

9. Continue and select the action app, search for "Webhooks by Zapier" and select it.

Weebhooks for GAannotations

9. Select "POST" option

POST selection

10. Add the POST URL

IMPORTANT: Pay attention there is NO extra space after the URL when you paste it

annotations API

The POST URL you can copy it from the documentation page

GAannotations documantation

11. Choose "Form" in the "Payload type" section

setup automated annotations api

12. On the data section, you need to copy/paste the mandatory fields and choose the incoming data from Mailchimp, this will be the data for the annotation

setup mailchimp annotations

13. Scroll down to the "header", then:

  1. - Copy/paste the word "Authorization" on the header section

  2. - Copy/paste the word "Bearer" on the undefended section

  3. - Go to the API KEYS page and generate a key, copy/paste it after the word "Bearer".

    IMPORTANT :There must be a <space> between the word Bearer and Access Token.

  4. - Click Continue & Test

14. Test your ZAP

Test Zap

15. Go back to the annotations page and check if the annotations it's there, it will be also displayed on the Google Analytics account.

You can always edit or delete annotations from your dashboard ; )

Mailchimp annotation
Mailchimp annotation on google analytics

Check out all the Integrations!

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